How is coworking relevant to corporates?

Startups aren’t the only ones who would benefit from the rise of coworking. In fact, large or more established companies could benefit from schemes that allow their staff to have the option to cowork as well, and many global companies already do.

 

Getting more work done

Huge corporations like Google, Amazon, Twitter, and half of the Fortune 500 offer their staff temporary spaces at Regus to hold meetings or to get work done on the road, as a Fast Company article reported. According to Regus CEO Mark Dixon, this is because “The future of work should not be dictated by space or place, but by the individual and the tasks that he or she has to deliver… Many employees are now measured by output and productivity, and not just 40 hours spent sitting at a desk.”

For workers who have to go out of the office to attend client meetings and industry events, popping by a coworking space to work would be much more efficient than travelling back to the office, especially if it is far away. Hence, it would be beneficial for corporates to partner with, or purchase a coworking package from a coworking space, to allow employees to utlise the coworking space while they are on the go.

Plus, having the option of dropping by a coworking space makes it more convenient for workers to use whatever extra time they have to complete some work while they’re out of the office.

 

Increasing creativity and innovation

Large companies like Coca-Cola have repurposed their space to be used as a coworking space for their workers and the public, as a way to give back to their local community. In Atlanta, Coke’s workers have realised the benefits that this brings to them.

By opening up their doors and allowing freelancers and startups into their workspace, the “cross pollination of ideas by coworkers helped Coke workers understand what’s happening outside the coke world”, which made them more creative and engaged.

A similar case is Verizon, who teamed up with coworking space Grind, using the space for its portfolio companies and to provide mentorship for the local technology, startup and entrepreneurial community.

In both cases, the influx of new people and ideas encourages more entrepreneurial behaviour, which boosts innovation and helps a business to stay relevant in today’s ever-changing market. Having large companies adopt the coworking model suggests that coworking could be a useful tool for businesses to engage, give back, and to boost the creativity of its own people as well.